How to Get Your Medical Spa to Rank #1 on Google in Montreal

Discover a 6-step strategy to rank your medical spa on Google in Montreal. Leverage SEO, paid ads & AI, all at a fraction of the typical cost.

Your clients are already searching online for services like laser facials, microneedling, and Botox treatments. The question is: are they finding you, or your competitor?

This guide walks you through the exact 6-step process I use to help medical spas in Montreal dominate Google’s local search results, increase bookings, and grow their brands, all at a fraction of typical agency pricing.

What makes my approach different?

I combine expert SEO & PPC strategy with powerful AI tools, allowing me to deliver more value, faster, and more affordably. Even better, I teach your team how to use these tools too, so you're never dependent on me.

Step 1: Keyword Research That Targets Bookings, Not Just Clicks

Most clinics rely on generic keywords like “aesthetic clinic” or “spa Montreal”. But your clients are searching for specific treatments in specific neighborhoods.

What I Do:

• Identify keywords that signal intent to book, such as:

  • “Microneedling Westmount”

  • “Botox for TMJ Montreal”

  • “Acne scar treatment Plateau Mont-Royal”

    
    

• I use AI-powered keyword clustering tools to group related terms and prioritize high-impact topics.

These are keywords you should be ranking for based on search volume

Why It Matters:

By targeting keywords that represent real problems people want to solve, you attract visitors who are ready to take action, not just browse.

Step 2: Competitor Gap Analysis (So You Can Leapfrog Them)

Why reinvent the wheel? The clinics ranking on page 1 of Google already give us a roadmap of what works.

What I Do:

• Use several paid tools to audit your top competitors

These are actual stats for Montreal Medical Spas

• Find which keywords they rank for that you’re missing

• Review content of their ranking pages to find weaknesses and oportunities

• Backlink Gap Analysis: Identify backlink sites they are featured on that drive traffic

These are actual backlink sites that drive traffic to Montreal's Medical Spas

• Identify which competitors are placing ads and what services are being targeted

Current ads running for cliniquefacemd.com

• Package this into a “Leapfrog Blueprint” tailored to your clinic

AI Advantage:

I use AI to automate competitor content extraction and run side-by-side comparisons, saving you hours and giving faster, clearer insights.

Step 3: Local SEO Optimization: Own the Map Pack

Getting found on Google Maps is the #1 opportunity for local medspas. Most businesses don’t realize how much their revenue is tied to their Google Business Profile (GBP). Can you imagine someone searching for one of your key services right in front of your door and several of your competitors appear above you.

What I Do:

• Fully optimize your GBP: categories, services, image metadata, reviews

• Analyze detailed local reports pinpointing where you rank in Maps based on search location

• 

  Montreal Medical Spas (search location westmount)

• Add your business to key general & niche citation listings that will link back to your site

  • Yellowpages, Foursquare, Hotfrog, Yelp,

    
    

• Teach your front desk staff how to request reviews using automated SMS/email workflows

Why It Works:

Google Maps results (a.k.a. the "map pack") get 70%+ of local clicks. This strategy focused on winning those top 3 spots.

Step 4: Website Optimization That Converts Browsers to Bookings

An optimized website doesn’t just rank, it sells. And unlike agencies who overcharge for bloated redesigns, I focus on high-ROI improvements:

What I Do:

• Create SEO-optimized service pages (one per treatment)

• Improve mobile UX and site speed (a top Google ranking factor)

• Implement AI chatbots or dynamic FAQs to assist visitors instantly

• optimize service pages & develp high-value content that incudes target keywords to improve ranking and visibility

Why It’s Affordable:

I use AI to generate SEO-optimized copy drafts in seconds and refine them manually, saving time and reducing billable hours.

Step 5 – Paid Ads That Deliver Results (Not Wasted Clicks)

Google Ads done wrong is a money pit. Done right, it’s a revenue engine. Once you are ranking organically for relevant keywords, this opens the door to better results and using your ads budget effectively. Imagine knowing your average CPC and Customer

What I Do:

• Build highly specific campaigns around keywords like:

  • “PRP hair restoration Montreal”

  • “Vivier Peel price NDG”

• Use AI scripts to A/B test ad copy and detect underperforming keywords

• Connect ads to conversion-optimized landing pages (not your homepage)

Google Ads Dashboard/Metrics

Bonus:

You’ll learn how to read the results in plain English, so you never feel in the dark about where your money’s going.

Step 6: AI-Powered Systems to Scale Without Burnout

Once the leads start flowing, you’ll need systems to manage them, without overloading your staff.

What I Do:

• Set up AI-based review requests triggered after each visit

• Train your team to use AI tools like ChatGPT for:

  • Social media captions

  • Monthly client emails

  • Patient FAQ generation

Why It Works:

You gain a lean, modern marketing machine, and the confidence to manage it in-house if you want.

Ready to Grow? Book a Free SEO & Ads Audit

I’ll analyze your current online presence, competitors, and quick-win opportunities, no strings attached.

Book a Free Visibility Audit