B2B MARKETING
B2B MARKETING THAT DRIVES GROWTH
In today’s competitive landscape, B2B companies face unique challenges. Long sales cycles, complex buyer journeys, and the need for scalable ecommerce solutions mean that traditional marketing approaches are no longer enough. That’s where my consulting practice comes in.
With over 15 years of experience in digital marketing and lead generation, I help B2B businesses design strategies that create measurable growth, supported by data and modern ecommerce platforms.
WHY B2B MARKETING REQUIRES A DIFFERENT APPROACH
Unlike B2C, B2B marketing is not just about clicks and impressions. It’s about building trust, creating repeatable processes, and aligning sales and marketing around long-term growth. Every decision-maker in a buying committee needs to feel informed and confident, which is why content, automation, and personalization are critical.
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My approach is designed to address these challenges:
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Lead Generation: Attracting and qualifying leads through SEO, paid search, and LinkedIn campaigns tailored to your industry.
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B2B SEO Services: Optimizing websites and ecommerce catalogs so buyers can easily find your products through industry-specific searches.
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PPC Campaigns for B2B: Running data-driven Google Ads campaigns with clear ROI tracking to support sales teams.
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AI and Automation: Implementing smart automations like email sequences, chatbots, and lead scoring that free up sales teams and increase efficiency.
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Analytics and Reporting: Building dashboards that track the full funnel, from first website visit to closed deal.
EVOLVING B2B WITH DIGITAL TRANSFORMATION
B2B buyers expect the same ease of use they experience in consumer shopping, but they also need specialized features: credit terms, contract pricing, and multi-level approval processes. Hero Shop provides that infrastructure. I bring the digital transformation roadmap: helping clients identify the right tools, integrate systems, and scale growth.
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With AI-powered insights, I help businesses automate routine marketing processes, streamline product onboarding for ecommerce, and identify which campaigns truly drive the best ROI. This blend of technology and strategy is where B2B marketing becomes a true competitive advantage.
LOCAL AND GLOBAL: Building B2b Growth In Montreal & Beyond
While I work with clients globally, my consulting practice is rooted in Montreal’s B2B ecosystem. Local businesses here often compete with global players, but with the right B2B ecommerce solutions and marketing strategies, they can reach customers well beyond Quebec.
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Whether it’s generating leads for industrial suppliers, creating digital sales channels for manufacturers, or helping professional services firms stand out in search results, I bring a proven framework that adapts to your industry and goals.
LOCAL AND GLOBAL: Building B2B Growth in Montreal & Beyond
While I work with clients globally, my consulting practice is rooted in Montreal’s B2B ecosystem. Local businesses here often compete with global players, but with the right B2B ecommerce solutions and marketing strategies, they can reach customers well beyond Quebec.
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Whether it’s generating leads for industrial suppliers, creating digital sales channels for manufacturers, or helping professional services firms stand out in search results, I bring a proven framework that adapts to your industry and goals.
Partnering with HeroShop: A B2B Ecommerce Advantage
One of my most impactful collaborations has been with HeroShop, a specialized B2B ecommerce platform that redefines how suppliers and buyers connect online. Unlike standard retail platforms, Heroshop is built from the ground up for wholesale, bulk orders, and B2B workflows. Its features include tiered pricing, custom catalogs, advanced account management, and seamless integrations with ERP and CRM systems.
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By combining HeroShop’s technology with my expertise in B2B marketing strategy, SEO, and PPC, I’ve been able to help clients launch and scale ecommerce operations that go far beyond basic online stores. Together, we deliver a complete growth system: a platform optimized for B2B transactions and a marketing engine designed to bring in qualified leads.
RESULTS THAT MATTER
B2B marketing is only valuable when it produces measurable outcomes. That’s why every project I take on includes clear KPIs such as:
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Increased qualified leads
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Improved ecommerce conversion rates
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Higher rankings for industry-specific keywords
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Reduced cost per acquisition (CPA)
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Stronger alignment between marketing and sales teams
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By blending Heroshop’s B2B ecommerce platform with my data-driven consulting, businesses don’t just see more traffic, they see real sales growth and long-term client retention.
LET’S BUILD YOUR B2B GROWTH ENGINE
If your company is ready to modernize its marketing and ecommerce strategy, I can help. Whether you need a complete B2B marketing strategy, want to optimize your ecommerce platform, or are looking to generate high-value leads in your sector, I’ll bring the tools and expertise to make it happen.
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The world of B2B is changing rapidly. Buyers expect digital convenience, personalized experiences, and seamless purchasing processes. With the right B2B marketing consultant and the right B2B ecommerce platform, you can deliver exactly that, and stay ahead of the competition.