B2B MARKETING
AUTOMATED CAMPAIGNS
Imagine if you could build a targeted list of High-Value B2B prospects, reach out to those prospects with a compelling automated personal message on LinkedIn and request that they add you to their network so they can learn about the valuable material you share.
I’ve developed a unique strategy that includes warming up prospects on LinkedIn before sending any emails so they are aware of the value of what you and your company offer. This strategy has proven to drastically increase email open rates as it is no longer a cold outreach.
Tailoring the messaging to include high-value content such as links to articles establishes you as an expert in your field and can have a great impact on response rates. Sending this as part of a personalized and automated email series that buckets prospects into categories of interest based on opens/clicks allows you to know which leads have a greater interest so your sales team can focus on follow-up & lead nurturing because your prospecting activities are completely personalized & automated!
We can also include:
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A scheduling tool that syncs with your calendar so prospects can book an appointment with you right away.
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A link it to your inbox so you can easily manage your contacts and reply without logging into a separate system.
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An extract of all relevant data for each prospect so you have all relevant info at hand
The other key to success with this strategy is to ensure your LinkedIn profile & company page are optimized and include plenty of High-Value content establishing you as an expert. We want to ensure your offering is well displayed before driving any traffic to it.
Learn more about how I can build a unique, personalized & automated B2B Client Acquisition strategy that targets the right prospects, delivers high value content and highlights your offering so you can focus on the converting them into sales!
ONLINE ADS
We can also include:
-
A scheduling tool that syncs with your calendar so prospects can book an appointment with you right away.
-
A link it to your inbox so you can easily manage your contacts and reply without logging into a separate system.
-
An extract of all relevant data for each prospect so you have all relevant info at hand
Another successful strategy to attract the right target customer or inbound lead is to place ads on Google. While this can be a very successful way to attract new clients, I would not recommend engaging any of your marketing budget on Google Ads until you have added good quality content to your site that is relevant to the keywords you will be bidding on. This will have proven benefits to your advertising spend & Ad performance, as your Google Ad is displayed not just because you have placed the highest bid on a particular keyword a customer is searching for, but also because your site content scores highest for relevancy on the searched Keyword or keyword phrase. Learn more about my approach to online ads here.