top of page

ONLINE ADVERTISING SERVICES

GOOGLE ADS

My approach to Google Ads is simple. I would not recommend spending any of your marketing budget on Google Ads until you have done the following foundational work:

​

  • Conduct Keyword Research

  • Conduct Competitive Research (Competitor Organic & Paid Keywords, Top Ranking Pages, Newest Content Developed, etc.)

  • Add relevant content that focuses your selected Keywords

  • Make all SEO optimizations to your site (Meta Descriptions, Header Tags, ALT Tags, Compress/Geotag Images, etc.)

  • Build your citation listings for a strong local presence

  • Claim your Google My Business (GMB) profile, request reviews from your customers & post regular updates

Building a solid foundation by completing the above before you run any Google Ads, will not only help you improve your ranking on SERP organically, but will ensure your advertising budget is spent effectively as relevancy plays an important role in Google’s algorithm. The better your relevancy score, the more your ads will be displayed to the right customers.

SOCIAL ADS

Whether it's to chat with friends, stay connected to people across the globe, or for business and networking
purposes, people are on social media for a variety of reasons. One of the major benefits of social ads is their ability to reach very specific target audiences with the help of targeting features.

For example, if you are a luxury brand and wanted to target a richer audience, you could target based on criteria like:

​

  • Frequent International Travelers

  • High-End Device Users

  • Affluent neighborhoods using Postal Code

  • Household Income

  • Interest Targeting such as boating or golfing

 

To run a social advertising campaign, you must determine the objective for your ad, your target audience, and your budget. If you already have a list of customers such as your email mailing list, it can be leveraged to create a lookalike audience that expands that list with similar users.

Contact me for a FREE Consultation Assessment and we will review several reports on your current status and whether you are ready to engage your advertising budget or if you can benefit from additional foundational work to spend it more effectively.

bottom of page