LOCAL SEO SERVICES
Boost Local SEO & improve your visibility on Google Maps

WHAT IS LOCAL SEO?
Local SEO (local search engine optimization) is a method of adjusting your website so you can improve your organic ranking in Google for location-specific search terms.
Essentially it is the practice of implementing various adjustments and improvements to assist Google in understanding what your business does and what your value offering is, so that you are accurately displayed in SERP and Local Packs.
Local SEO is similar to organic SEO with the addition of your customer’s geographic location. For example, if a user searches for “law firm in Montreal” or “nearby law firms,” you want your website to be served on top of the search results in your city and ideally, within the top 3 rankings on SERP. It will look like this:

3 MAJOR FACTORS
When deciding who to rank in the Google Local 3-Pack, they take 3 major factors into consideration:
​
RELEVANCY
Relevance is very important and is Google’s best guess of how accurately their results match the search terms that a user queried. This is directly correlated to your local SEO content development & strategy.
​
DISTANCE OF USER & BUSINESS
Another important local search ranking factor is the proximity between the user and your business location. Often this is calculated by a location-based search term. If a location specific query, such as “Dentists in Hamilton”, is not used then Google will account for the last identified location of the user via historical data.
​
GOOGLE TRUST SCORE
Your company’s reputation matters, and Google wants to share just how credible your business is. Think about boosting Google reviews by reaching out to your best customers by sharing a direct link to post a review.
Ultimately, these three Google local search ranking factors determine which businesses will earn top organic local rank and within the Local 3-Pack.
WHY IS LOCAL SEO IMPORTANT?
Local SEO is the most cost-effective online marketing strategy for converting customers in your area.
When done right, local SEO allows people to find information about your business quickly and easily, putting
them one step closer to a transaction.
If you want to be found more quickly and easily by your target customer base, local SEO is the way to go. Take advantage of this opportunity by contacting me and asking about my local search marketing services.
LOCAL SEO TIPS
-
Optimize for Google My Business
-
Engage on social media and add posts to Google My Business
-
Ensure your name, address, and phone number are consistent online
-
Optimize online directories and citations
-
Perform a local SEO audit
-
Add Keywords in Naming Convention, Geotag & Compress all your website photos
-
Optimize URL, title tags, headers, meta description, and content.
-
Add location pages to your website.
-
Create local content.
-
Ensure your website is mobile-friendly.
-
Get inbound links with relevance and authority.