CONTENT MARKETING SERVICES
WHAT IS CONTENT MARKETING?
Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty by providing valuable, relevant, and consistent content to attract and retain a clearly defined audience ultimately driving conversions.
WHAT IS CONTENT MARKETING STRATEGY?
Content marketing strategy deals specifically with content marketing. Content marketing strategists determine what content will build the right customer base by helping people make decisions or solve problems at various points in their customer experience. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
WHY IS CONTENT MARKETING IMPORTANT?
• It educates your leads and prospects about the products and services you offer
• It helps boost conversions
• It helps build relationships between your customers and business that result in increased loyalty
• It demonstrates to your audience how your products and services solve their challenges
• It helps create a sense of community around your brand
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Quality content plays an important role in all forms of marketing.
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SOCIAL MEDIA MARKETING
Content marketing strategy comes before your social media strategy
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SEARCH ENGINE OPTIMIZATION (SEO)
Search engines reward businesses that publish quality, consistent content
PUBLIC RELATIONS (PR)
Successful PR strategies should address issues readers care about, not their business
ONLINE ADS (PPC)
For online ads to be relevant, you need great content behind it
INBOUND MARKETING
Content is key to driving inbound traffic and leads
CONTENT STRATEGY
Content strategy is part of most content marketing strategies
WHAT IS A CONTENT CALENDAR?
Content calendars are essential for production teams of all sizes and disciplines. The best content calendars don't just help everyone keep track of their deadlines; they streamline the entire content creation process. I can help you develop a calendar that ensures production meets your objective, speaks to each marketing persona and connects with your audience by optimizing and repurposing content to obtain the highest value from what is produced, ensuring your customers can follow your brand through their preferred channel.
