SEO OPTIMIZATION SERVICES
WHAT IS SEO?
SEO stands for “search engine optimization.” It is essentially the process of improving your site to increase its visibility when people search for related products or services on Google and other search engines. The better your visibility, the more likely you are to get attention and attract prospective customers to your business.
WHY DO YOU NEED SEO?
While you can pay for Google Ads, you can't pay search engines to get higher organic search rankings. Content quality and keyword research are essential factors of content optimization, and crawlability and speed are important site architecture factors as well.
While SEO is not a fast track to success, relevancy and site score have a major impact on optimizing your Google Ads spend, and so SEO efforts are essential foundational work that will allow you to make the most of your advertising budget.
WHAT ARE SEARCH ENGINES LOOKING FOR?
SITE RELEVANCY
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Johnny Depp?” to more complicated queries such as “what is the best sushi restaurant nearest to me?” A searcher’s location, search history, time of day/year, are all factors that will influence search results.
THE QUALITY OF YOUR CONTENT
Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content. While keywords are important to include on your website, it is even more important to focus on the user experience.
SITE SPEED
How quickly your website loads is increasingly a differentiator for search engines. You can check your Page Speed score with Google by clicking here. Ensuring your website images are optimized for web and adequality compressed is most frequently a huge factor in site speed. Which leads me to my next most important SEO factor.
COMPRESSING & GEOTAGGING IMAGES
Ensuring your images are compressed in size and optimized for web will help your site load faster and improve your Google PageSpeed score. Geotagging your images can help your site improve its local ranking. I have seen amazing results with this simple fix!
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Adding ALT tags is also important because Google cannot ‘see’ your images, but can ‘read’ the alt text. By adding alt text that describes the image accurately will increase the chances of your images appearing in Google Image search.
USER EXPERIENCE
There are many SEO benefits for providing the best possible user experience. You need a site that is easy to navigate and search with relevant internal linking and related content. This is important to keep visitors on your webpage and for them to easily find what they’re looking for.
INTERNAL LINKING
Adding Internal links to your website has many advantages. It provides your audience with further reading options, helps to improve your ranking for Keywords. It also helps Google crawl your site and tells it a page is relevant for a particular keyword, question, service, etc.
AUTHORITY
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. A link from an authority website is very valuable and is seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will improve its authority.
CROSS-DEVICE COMPATIBILITY
Is your website and its content optimised for all screen sizes and devices? Google confirms that responsive design is best for mobile optimisation.
META DESCRIPTIONS & TITLE TAGS
The meta description is the short paragraph of text that appears under your page’s URL in the search results, it’s also something you should have complete control of in your CMS or Website Builder. Include keywords that describes the page as well as your own brand name.
EVERGREEN CONTENT
Creating content that is more thoughtful, helpful and includes practical-advice can help drive considerable traffic and improve your ranking on Search Engine Results Pages (SERP)
SITE RELEVANCY
Making sure you are present on all relevant social channels and using them as a customer service channel can also have a huge impact on your SEO and can be a very effective non-technical way to increase your site’s visibility.