How to Get Your Chiropractic Clinic to Rank #1 on Google in Montreal
- Michael Di Re
- May 27
- 3 min read
Updated: Jun 16

Every day, people in Montreal search for help with back pain, sciatica, and posture correction. The question is, are they finding your clinic, or your competitor’s?
This guide outlines the 6-step process I use to help chiropractors increase local visibility, get more leads from Google, and grow their patient base. It’s efficient, affordable, and built on a simple truth: small improvements at every step create a system that runs like a machine.
Why is this cost-effective?
I use AI-powered tools to cut time and manual work, then train your team to use those same tools so you’re not locked into long-term contracts.
Step 1: Keyword Research That Targets Pain, Location, and Action
Every patient search tells a story. A person typing “chiropractor near me” is clearly looking to book. Someone searching “clinique chiropratique” might prefer a local French-speaking clinic. Your SEO strategy must reflect both.
What I Do:
Using several paid tools and local intent filters, I uncover:
High-volume terms that drive the most traffic
Low-competition, high-opportunity terms that your competitors are ignoring
Long-tail, hyperlocal keywords that convert best

How I Use This:
Build service pages targeting "chiropractor near me" + neighborhood (e.g., “NDG chiropractor”)
Create blog content around FAQs (e.g., “Are chiropractors doctors in Quebec?”)
Develop multilingual SEO (English & French) to capture more local intent
AI Edge:
I use AI to cluster keywords based on:
Booking intent: “chiropractor near me”, “chiropractor open now”
Condition-based: “lower back pain Montreal”, “sports chiropractor”
Informational: “osteopath vs chiropractor”, “are chiropractors covered by RAMQ”
This lets me build search visibility around how patients actually think and search.
Step 2: Competitor Analysis That Helps You Leapfrog to the Top
Why guess when your competitors are handing you the blueprint?
What I Do:
Analyze your top 3 competitors’ Google Business Profiles, backlinks, and page structures
Identify keyword and content gaps
Reverse-engineer their local SEO performance and develop a strategy to outrank them in the map pack and organic search
AI Advantage:
I use AI to extract structured data from competitors’ sites and profiles, turning hours of research into automated, actionable insights.
Step 3: Local SEO Optimization (Google Maps, Reviews & GBP)
If your Google Business Profile isn’t ranking in the top 3, you're missing most of your potential traffic. I fix that fast.
What I Do:
Fully optimize your GBP with high-intent keywords, photos, and location-based service listings
Set up a system to automatically request reviews after visits
Audit and correct inconsistent business listings (NAP citations)

Result:
Rank in the local map pack for high-converting searches like “chiropractor NDG” or “posture correction Montreal”.

Step 4: Website Optimization That Turns Visitors Into Bookings
An optimized website doesn’t just look good — it converts.
What I Do:
Optimize every page for SEO (title tags, H1s, alt text, internal linking)
Build treatment-specific pages for sciatica, TMJ, or posture therapy
Improve speed, mobile usability, and booking CTAs
Add AI-powered FAQs and automated content updates
Step 5: Google Ads Campaigns That Drive Consistent Patients
Google Ads is your engine for immediate traffic while SEO builds in the background.
What I Do:
Build hyper-targeted campaigns around:
“Back pain chiropractor Montreal”
“Emergency chiropractor near me”
Add negative keywords to eliminate wasted clicks
Track conversions using Google Tag Manager, call tracking, and landing page testing

Predictable ROI:
Spend $500 → Get 200 clicks → Convert 10 patients → At $500 LTV per patient, that’s $5,000 in potential revenue.
Step 6: AI Automation That Scales Your Marketing
Let your marketing run like a machine — even if you’re a solo clinic.
What I Set Up:
AI-based review request flows via SMS/email
ChatGPT-powered assistants for writing newsletters, social posts, and monthly blog summaries
Tools that track rankings and performance automatically and summarize them weekly

Why Chiropractors Should Trust My System
✔️ Montreal-based
✔️ Flat, transparent pricing
✔️ Training included
✔️ No long-term contracts
Want to See What’s Possible for Your Clinic?
I’ll analyze your current visibility and give you a customized roadmap